SHOOKA
Branding
Summary:
Shooka is a luxury jewelry brand that imports unique pieces to Canada. The brand takes inspiration from the Persian deer of the same name.
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Solution:
incorporating its colours and red ruby into the colour palette to create a luxurious and distinctive feel. The logo features the silhouette of a Shooka deer's head, with the bottom of the logo resembling women's hair, reflecting the brand's major female audience.
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Jewellery
Logo Design
The logo design of Shooka's brand features the silhouette of Shooka's head. The bottom of the logo resembles women's hair which represents the major audience of this brand.
The colour palette has been inspired by the colours of Shooka and red ruby. These shades have been carefully chosen to create a luxurious and distinctive mood for the brand.
Sketches
#A92321
#E2DFDC
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Package Design
The repetition of the logo in different angles creates a pattern for the package design.