ORIENTAL SWAN

Music Festival Poster

Summary:

The Oriental Swan is a music festival held in Kunya, Turkey. It's a platform for Iranian female vocalists to showcase their art in a public setting.

Solution:

The festival branding and marketing materials have been created with a focus on feminine, spiritual, and musical themes.

Music Festival

The festival is located in Kunya, Turkey, the city where Mevlana passed away. Mevlana is renowned for his poetry with spiritual themes, which has inspired many singers in this genre to use his poems as their lyrics.

In Iran, female singers are not allowed to perform solo in public places. They can only perform as a part of an orchestra or similar group. This festival provides a rare opportunity for them to showcase their singing talent.

Research

Sketches and Thumbnails

Final Design

Logo Options

Element:

Bird Hand: Spiritual Concept
Daf: Music instrument

The extended fingers' lines and the blue circle are reminiscent of Tar's strings and hole. (another instrument)

Colour Palette:

White represents Swan and Calmness.

Turquoise is a popular colour in various forms of Persian art.

Purple is associated with femininity, spirituality, and mysticism.

Poster Design

Elements:

Woman: Demonstrates a swan
Lotus Flower: Represents an Ancient Persian element
Hair: Transformed into a calm river carrying musical notes. In the end, the performers' names were displayed.