ORCHID
Branding
Summary:
Orchid is a saffron producer based in Iran that distributes its product globally. The client desired a contemporary brand image that showcased saffron as an international commodity, rather than a traditional Persian seasoning.
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Solution:
To achieve the project goal, the logo and color scheme were designed using the saffron flower petal as inspiration, resulting in a sleek and modern brand aesthetic.
Saffron
Logo Design
The challenge was that ORCHID was a flower's name and the product, SAFFRON was also a flower.
However, the brand's logo was created by combining the first letter of ORCHID with the shape of the saffron flower petal, and its stigma was used as a negative space.
Color Palette
The colours that are used in the colour palette demonstrate the colours of the saffron petals.
I used a Serif font to create a classic and luxurious feel for this brand.
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Pattern Design
The flipped logo in addition to the extra details has been used to create a pattern for this brand.
The selected colour palette adds a luxurious feel to the brand.