MY WORK
SHOOKA
Branding (Jewellery)
Summary:
Shooka, the name of a species of Persian deer, is a jewellery brand that imports unique and luxury jewellery to Canada.
Solution:
The colour palette has been inspired by the Shooka's colours and red ruby. The used shades help to create a luxury and unique mood for the brand.
The logo is the silhouette of Shooka's head. The bottom of the logo reminds women's hair which represents the major audience of this brand.
NATURE GIRL
Branding (Cosmetic)
Summary:
Nature Girl is a company that specializes in producing organic and handmade cosmetics. They offer a variety of handmade cosmetic products.
Solution:
The colour palette has been inspired by the colours of nature, including a variety of hues. In terms of typography, the Curlz MT font creates a modern and playful look. This script typeface is reminiscent of both the human body and nature.
The packaging design incorporates elements of nature and features three distinct styles of girls.
Trenza
Branding (Hairstylist)
Summary:
The client was a hairdresser who needed a name and a logo for her brand that would represent femininity and hair. She also wanted the logo to include the brand name.
Solution:
We came up with the name "Trenza," which means "braided hair" in Spanish. It's a short and easy-to-remember name that fits the project's goal. The analogous colour scheme in the logo creates harmony, which is crucial in the fashion industry.
The shape of the braided hair in the logo reinforces the brand name and represents hair.
GOLDEN MORNING
Branding (Bakery)
Summary:
Golden Morning Bakery is a local Bakery that produces a variety of pastries.
The client liked to have a happy colour palette that represents the concept of the name.
Solution:
The analogous colour palette includes warm colours to create a joyful feeling of the morning, sun and bread.
Using wheat stalk in the logo and package design as a relevant element to the product creates a feel of growth that is compatible with the brand's name and concept.
ORIENTAL SWAN
Music Festival
Summary:
Oriental Swan is a music festival located in Kunya (Turkey).
The festival gives the opportunity to the Iranian female singers to represent their art in a public place.
Solution:
Performed festival branding and marketing material design to create a feminine, spiritual, and musical concept.
CHARITY : WATER
Charity Campaign
Summary:
"Charity: Water" is a non-profit organization that provides clean and safe drinking water to people in developing countries. The purpose of their campaign is to gather donations to put an end to the water crisis across the world.
Solution:
To achieve the goal of this campaign, a series of posters was created using a specific colour palette that aligns with the brand's culture and feel. The poster aims to showcase the impact and devastation caused by the water crisis in these countries.
ORCHID
Branding (Saffron)
Summary:
Orchid is a saffron producer based in Iran that distributes its product globally. The client desired a contemporary brand image that showcased saffron as an international commodity, rather than a traditional Persian seasoning.
Solution:
To achieve the project goal, the logo and color scheme were designed using the saffron flower petal as inspiration, resulting in a sleek and modern brand aesthetic.
BURJ AL ARAB
Editorial Project
Summary:
Burj Al Arab is a renowned building situated in Dubai's Jumeirah Beach and is the only 7-star hotel in the world. This school project mainly aimed to highlight typography.
Solution:
The solution for the layout design incorporates a wave-like shape to symbolize the sea waves, given that the hotel is located on an artificial island surrounded by water. The use of a light gold colour brings out a luxurious theme for the design, while blue represents the sea.
SWIM COACH
Logo Design
Summary:
The client was in search of a logo that would embody femininity, water, and energy for her brand.
Solution:
To achieve the project's goal, the colour blue was utilized in the logo as it is commonly associated with water. Additionally, the logo features a mermaid tail that symbolizes the brand's femininity. The tail was positioned diagonally and cropped to give a floating feel, resembling the motion of swimming.
LONSDALE QUAY
Poster Design
Summary:
In this school project, we were asked to select a specific area of the city and conduct research to create a street banner that showcases the essence and appeal of that location.
Solution:
To represent the water and Vancouver Harbour, a water droplet effect and waves have been incorporated into the design. Additionally, the included elements pertinent to the location capture the lively atmosphere of the Quay, which offers a diverse range of entertainment options.
MARRAKESH
Poster Design
Summary:
The poster needed to introduce Marrakesh, the 4th important city of Morroco, and the attractions and symbols of the city to the visitors.
Solution:
The poster was designed based on the performed research about the culture, people, tourist attractions and some famous elements of this city.
The Triad Colour scheme is used to create a colourful colour palette that matches the name and concept of the poster and represents the culture of Marrakesh.
